Italian luxury brand GUCCI opened this week its very first boutique dedicated to children on the famous Via Tornabuoni street in the centre of Florence. The boutique covers 70sqm and is decorated in white, cream and gold tones and a teddy bear is the symbol of the boutique. The Gucci Junior collection is geared towards children from 0 to 2 years old and from 2 year old to 8 years old and includes clothing and accessories for daywear, playtime and school. So here's the campaign with J.Lo and her kids :)
Voila,sexy mama and her adorable children.
And the best part:
In celebration of its partnership with UNICEF and the launch of its new children's collection Gucci has pledged a further US$ 1 million to UNICEF's ‘Schools for Africa’ initiative with a specific focus on Mozambique and Malawi, where Gucci Creative Director Frida Giannini travelled with UNICEF in November 2009 to see firsthand how Gucci’s donations are helping children.
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